Nicole Jara Vizcardo


Product design
September 2017
Zurich University of the Arts
Mentored by Jonas Voegeli, Rebecca Morganti-Pfaffhauser, Daniela Mirabella
Commissioned and copyrighted by Swiss Post Ltd.



In collaboration with the Swiss Post, students from the bachelor degree of Visual Communication had the opportunity to design a special issue stamp with the theme «Letter vs. e-mail». From all the designs the SELFIE stamp was named the winner and released in September 2017 with over one million copies to purchase in all Post offices. To convey the theme I got inspired by the idea that a letter is a real object and an e-mail only exists in a virtual space. I wanted to combine the properties of both the letter and the e-mail by materializing a selfie, a contemporary phenomenon, also a representation of digital communication and making it into a real object. Since the canvas of the stamp is very limited in size I used the canvas of the stamp sheet for my design allowing me to replicate a tablet screen with a built-in camera. The design is printed on a mirror like paper and when holding it in hands it seems you are taking a selfie. Besides creating the stamp sheet I developed the first day cover and the corresponding date of issue seal that interacts with the selfie stamp and underlines the overall theme.




Promotional campaign
March 2017
Zurich University of the Arts
Mentored by Jonas Voegeli, Daniela Mirabella, Dennis Lück
Collaboration with Sebastian Bayer, Filip Despotovic, Arjun Gilgen, Aline Meier
Commissioned by the Art Directors Club Switzerland



As part of the ADC Awards the Creative Week is an annual event by the Swiss Art Directors Club that takes places at the Toni Areal. Speeches from internationally renowned professionals and exclusive workshops allow to get an insight into the creative industry. As part of a team I created the promotional campaign that presented the motto of 2017 «Story Rules». The visual concept is an expanding grid adapting to the given format that rules over the assigned typo giving it a particular size and ends up falling out of the frame. It was important to me that the concept had a high versatility since it had to be applied on several printed and digital formats. In 2018 the main campaign poster and the the eight promotional posters for the speakers won the award «100 Best Posters of Germany, Austria and Switzerland 2017».



Communication design
January 2017
Zurich University of the Arts
Mentored by Cybu Richli, Martina Brassel
Collaboration with Stephan Geiger
Sources provided by EWZ


The city of Zurich is rapidly growing and the cityscape is in a constant change. For the class project «Mapping Zurich City» several aspects which are responsible for that change were analyzed and then presented as a digital atlas to visualize future scenarios. In a team of two we decided to focus our research on the public light system of Zurich City. In order to acquire relevant information we interviewed a representative of the EWZ (Zurich Municipal Electric Utility) about the current light system and future changes that are planned. We learned how the light system influences the cityscape, how it contributes to the atmosphere, the security of the city and that it also has an ecological and financial meaning. The obtained information was then processed in a wireframe to define the content and structure of the digital atlas. Trough experimentation we were able to create visualizations which show the complex and extensive amount of information. The interactive atlas «Smart Light Zurich» allows users to follow the modernisation of the current light system of the city. By 2030 a eco-friendly light system which uses cognitive light switches, that only turn on when needed, will be implemented and slowly change the light color of the cityscape.




User experience design
October 2015
School of Visual Arts New York
Mentored by Ross Popoff-Walker, Jennifer Lee


During my exchange semester at the School of Visual Arts in New York I had the opportunity to develop an App from scratch. Freshmart is an App that allows farmers to grow their business by connecting with their customers which can search for nearby farms and have access to their inventories. Analyzing the pain points of persona, developing the information architecture, understanding different user flows, sketching wireframes and execute the visual design of the product allowed me to understand the principles for digital interfaces. I learned the correct approach to create a useful and pleasurable digital product that results in great user experiences.



Editorial design
March 2015
Zurich University of the Arts
Collaboration with Raphael Ammann, Aline Meier, Vera Kobler
Commissioned by the department of Visual Communication ZHdK


The BA Publication is an annual book about the bachelor degree work of the graduating class of the department of Visual Communication at the Zurich University of the Arts. In a team of four we created the concept for the book that was inspired by the theme «analog meats digital». Part of the concept was to not only publish a printed version but also release an online-publication which would work hand in hand with the concept. The layout of the book is inspired by a glitch (digital visual error) and based on the design of a website. In the first section of the book the inspirational pictures are printed in neon colors which are overlaying each other in order to resemble a glitch. Another style element is the scrolling motion allowing pictures to scroll out of the page and to continue on the next one.



Poster competition
September 2014
Zurich University of the Arts
Mentored by Matthias Bünzli, Jonas Voegeli
Commissioned by Zimmerli




This poster was selected one of the five winners of the poster competition «50 Years Royal Classic» commissioned by the Swiss luxury underwear brand Zimmerli. The task was to create a modern interpretation of the «Swiss Style» of the sixties to combine aspects of the traditional yet targeting young audiences. The concept for this poster was to transmit a sense of lightness and easiness associated with the outstanding quality of the Zimmerli underwear. The image of a young person, the easygoing moment of jumping in the air and an urban environment captured a feeling of freedom and modernity. In order to create contrast and make a connection to the «Swiss Style», I placed the typo in the corners of the poster in the font Avenir by Adrian Frutiger and used contrasting fundamental colors.



Poster exhibition
June 2014
Zurich University of the Arts
London Camberwell College of Arts
Mentored by Jonas Voegeli, Daniela Mirabella
Collaboration with Vera Käser
Commissioned by the Swiss Embassy London


To celebrate the inauguration of the Swiss Railway Clock at Borough Market in London, the Embassy of Switzerland launched a design dialogue between Camberwell College of the Arts and Zurich University of the Arts. Twelve students from each university were given a number between one to twelve to design a poster inspired by Mondaine’s clocks mirroring the 24 hours in a day. In a team of two we created an interpretation of the number 3 that was inspired by three-dimensionality, plasticity and the «Swiss Style» grid. The color gradient in the background indicates spatiality. The deformed line grid forms a plastic object and at the same time forms a projection screen for the number three. The cutting-out of the surrounding objects gives the impression of floating away. The posters were exhibited for the unveiling of the Mondaine Swiss Railway Clock at Borough Market and can now be seen in Southwark Council’s Tooley Street offices. 



Editorial design
January 2014
Zurich University of the Arts
Mentored by Prof. Rudolf Barmettler, Jonas Niedermann


This retrospective issue is an insert for the magazine Slanted and was realized as a class project. It is based on an article from Richard Hollis about the New Graphic Design Magazine and on its international impact on graphic design. In order to arrange the layout in the best suitable way for its content as well as pleasant to read I divided the content into two parts (meta description and flow text). This creates a logical overview and gives contextual and formal guidance. The font size, style and line spacing were crucial in allowing the reader to gain access to the structure and the relevance of the text passages in an intuitive way. The format of this issue is a square and it is sized to perfectly fit into the Slanted magazine.